Affirmative is a part of E-City Ventures – the youngest brand from the diversified USD 4-billion Essel Group.
E-City Ventures has made investments in diverse businesses spanning segments such as retail real estate, digital cinemas, financial services and proprietary investments. To this end, E-City Ventures has developed specialised management teams and companies to spearhead each of its business interests and capitalise on emerging industries. Additionally, the investment arm of E-City Ventures invests in new-age start-ups, with a focus on some of the most fast-emerging segments of Fintech and Mediatech.